Global Coverage

Visit this country's website View our global coverage

Insights Discovery Evaluator Policy

Insights is committed to respecting your privacy – we take the protection of your personal data very seriously. This policy governs how we use the information you provide to us through the Insights Discovery Evaluator. We will only collect information from you through the Insights Discovery Evaluator with your permission, and in accordance with this policy.

Brief Summary of this Policy

When you complete the online Insights Discovery Evaluator, the information you provide is sent securely over the internet to our servers in the United Kingdom. We use this information to generate an Insights Discovery “Personal Profile”. You can find a sample Personal Profile here. Your Personal Profile will be delivered to you by an accredited Insights Discovery Practitioner during a workshop or personalised debriefing.

We do not sell personal data about anyone for any purpose. In the remainder of the policy below, we explain in detail:

  • Who we are
  • What information we will collect from you
  • How we use the information you provide
  • Who has access to your data
  • Where your data is stored and how we keep it secure
  • Countries your data could be transferred to
  • How long we retain your data

  • How to contact us about your personal data

Who We Are

Insights Learning & Development Limited (“Insights”) is registered in Scotland as company number SC107074. Our registered office and global headquarters are located at Terra Nova, 3 Explorer Road, Dundee, DD2 1EG, Scotland, United Kingdom. Insights is the “data controller” for all of the information you enter into the Insights Discovery Evaluator. The information you enter will be stored on our dedicated servers in the UK.

For more information about Insights and other members of The Insights Group of companies, please visit

What information we will collect from you

Personal Details

Once you consent to this policy, the Insights Discovery Evaluator will ask you for the following mandatory “Personal Details”:

  • A Referral Code, which will be supplied to you
  • First Name and Family Name
  • Name of your employer / organisation
  • Email address
  • Gender

Preference Data

After you provide your Personal Details, you will be shown a series of word pairs and asked to rank how well you believe each describes you or your preferences. Insights uses these answers (which we call your “Preference Data”) to generate your unique Personal Profile.

IP Address

Our servers will record the IP address of the computer you use to complete the Insights Discovery Evaluator. This information is only used to troubleshoot technical issues that might occur while you are using the Insights Discovery Evaluator, and to ensure the security and functioning of the website. We will keep a record of your IP address for no more than six months.

How we use the information you provide

Insights will use the Personal Details you provide, together with your Preference Data, for the following purposes:

  • to generate your Personal Profile, and to provide a copy to you as part of a workshop or debriefing facilitated by an accredited Insights Discovery Practitioner; and
  • where your employer or organisation requests it, to provide them with your “Colour Dynamics” and “Wheel Position”, and to generate a “Team Wheel” showing where the Wheel Positions of you and your colleagues sit in relation to each other.

What are the Colour Dynamics, Wheel Position, and Team Wheel?

In the sample Personal Profile, you will find the recipient’s Colour Dynamics at page 38. The Colour Dynamics represent the recipient’s unique mix of preferences for how he communicates with and interacts with others (this will be covered in detail during your workshop or debrief). The combination of conscious colour energies is summarised by the Wheel Position he occupies on the Insights Discovery 72-Type Wheel found at page 37. Each of the 72 Types represents a different combination of colour energies.

A Team Wheel is a 72-Type Wheel that has your Wheel Position together with those of your colleagues, such as in this example . In your workshop, you will learn how the information you get from the Team Wheel can help you and your team to understand each other better and communicate more effectively.

Use of your data after your workshop

After you have attended your workshop or debriefing, Insights will keep your data on its secure servers, unless you request that we delete it. We use this data for the following purposes:

  • If you complete the Insights Discovery Evaluator again later, we can provide your previous Personal Profile(s) to you and the accredited Insights Discovery Practitioner facilitating your next workshop or debriefing. This would let you see how your preferences might be changing over time.
  • We may request feedback from you, such as through client We may also send you further information and tips for getting the most from your Personal Profile as you use it in your ongoing learning and development.

Who has access to your data

To receive your Personal Profile, you must attend a workshop, personalised debriefing, or coaching session facilitated by an Insights-accredited Practitioner. We will share your Personal Profile and Preference Data with the Practitioner before they deliver it to you. All Insights-accredited Practitioners are employees or consultants of either:

  • Insights or an Insights-branded regional office;
  • An independent licensed Distributor; or
  • the company or organisation that purchased the profile for you (this usually means the Practitioner is employed by your employer).

As a condition of keeping their Insights accreditations, all Insights-accredited Practitioners are required to handle your personal data in strict confidence and in compliance with this policy. They will only share your information with others, including your colleagues and your employer, either (a) where it is explicitly permitted by this policy, or (b) if you give your explicit permission. During a workshop, you may be invited by the Practitioner to share information from your profile with the group. However, only you will decide whether to share your profile.

Insights-accredited Practitioners may have administrative assistants to help them in preparing to deliver your profile to you. We only permit these administrative assistants to handle your profile for the purpose of assisting the Practitioner, or to provide a copy directly to you.

If your employer or organisation requests a Team Wheel, then we will provide this.

We may provide your Personal Profile and/or Team Wheel to an Insights Accredited Practitioner more than once and to more than one such practitioner (i.e. we will provide your Personal Profile to an Insights Accredited Practitioner allow them to provide it to you in connection with an Insights debrief, workshop or event.  Please note: Insights events may include attendees from other organisations which are not connected with your employer and/or organization.

We will never sell your personal information to anyone for any purposes, and we will not use your Personal Profile, Personal Details, or Preference Data for marketing purposes.

Where your data is stored and how we keep it secure

All data collected through the Insights Discovery Evaluator is transmitted securely over the internet using 256-bit TLS encryption protocols or better. The data is stored in the Insights Online database, on secure servers in an ISO 27001-certified data centre in the United Kingdom.

Insights has implemented security policies, rules and technical measures that match or exceed industry-standard protocols to protect your data. These security measures are designed to prevent unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction and accidental loss.

Countries your data could be transferred to

Insights provides products and services to customers around the world. However, we will store your Preference Data and Personal Profiles in our data centre in the UK. We will only transfer your data outside of the European Economic Area (“EEA”) in the following situations:

  • you are outside the EEA and we are transferring your data to you; or
  • we are transferring your data to a Practitioner who is assigned to deliver your data to you, and the practitioner is required by contract to handle the personal data in strict compliance with this policy and with the General Data Protection Regulation (being Regulation (EU) 2016/679 of the European Parliament and of the Council [2016] OJ L119/1).

Insights observes the same high standards of data protection everywhere that it operates, even where the local law might be less strict.

How long we retain your data

Insights will only keep data for as long as necessary to meet these purposes. At your request, we will delete your personal data from our records. Requests for deletion of your personal data should be sent to our Data Protection Officer by email ( or at the postal address at the end of this policy.

How to contact us about your personal data

For any queries relating to this policy, please contact:

The Data Protection Officer

Insights Learning and Development Limited Terra Nova

3 Explorer Road Dundee


Scotland UK

Tel: +44 (0)1382 908050


Let us help your business today. Contact us now to start your journey.