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Validating Insights Discovery

The Insights Discovery system has been registered with the British Psychological Society (BPS) and their testing centre the PTC (Psychological Testing Centre).  

This means when you complete an evaluator you can be assured that our dedicated research and development teams have rigorously tested the validity and reliability of the model, and as a result Insights Discovery carries the beautiful PTC kite mark.

What is it based on?

The Insights Discovery model is based on the extensive research of Swiss psychologist Carl Jung and one of his leading students Dr Jolande Jacobi.

The model uses four colours to represent observable behavioural patterns which are measured by the Insights Discovery evaluator; a 25-frame questionnaire of statements from 100 word pairs, which when completed produces your Insights Discovery Personal Profile.

Reliability and Validity: How do we test for it?

The Insights Research team have spent over two decades measuring the quality of our items and refining the evaluator to ensure that our Insights Discovery offering is the highest standard it can be across 30+ languages globally.

Essentially this involves numerous statistical analyses to check we are measuring what we say we are, how well we do this, and the consistency of how well our evaluator performs over time.

You can find more detail on our validation process, the measurement criteria and our performance against which it has been tested by downloading the fact sheet below.

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