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Lynne-Marie Howden

Lynne-Marie Howden, Marketing and Product Director

Lynne-Marie Howden

Marketing and Product Director

After graduating from St Andrews University in 1988 with an MA Honours in English Literature, Lynne-Marie joined the British Airways Graduate Training Scheme. She worked in Procurement and then Management Development. In early 1994, Lynne-Marie left the airline to set up her own business in training and development, Avalon Consulting, where she worked with a number of major clients including TSB Bank. By 1996, she was yearning to be part of a bigger organisation again and joined Mars Confectionery as a National Account Manager, managing a portfolio of accounts worth £12m.

No stranger to the company, Lynne-Marie had worked with Insights at BA, in her own business and at Mars. In essence, she liked the company so much that she decided to join it in 1999.

Lynne-Marie has performed many roles at Insights, including Account Manager, UK Sales Manager, EMEA Manager and Head of Global Sales and Marketing. She was appointed as a Director on the Insights Executive Board in 2007. In October 2012, she took on the role of Customer Experience Director, with responsibility for enabling everyone at Insights to provide a legendary experience to customers at every step of their Insights journey. This is a role for which she has enormous fire in her belly and which causes her to skip out of bed and off to the office (most mornings anyway!).

A day in the life

An average day involves leading a diverse team of people and responsibilities including Global Marketing, Creative, Customer Insight, Communications, Learning Experience and Consulting, and overall customer strategy. In addition to this are all the Executive responsibilities involved in leading a dynamic, fast-growing global business. There is a lot of travel involved and a sense of always being on the move. Highlights are working through big strategic projects like creating a new customer proposition as well as paying attention to, and making time for, all the individuals and teams in the organisation who make it all possible. Her goal is to manage both of these really well.

Make it personal

  • Lynne-Marie has run two marathons and twenty half-marathons
  • She has kept a personal diary for over thirty years
  • Her 'other half', Al, and large extended Scottish family, are her greatest loves of all


Andy Lothian, CEO

Andy Lothian

Fiona Logan, Chief Operating Officer

Fiona Logan

Greig Johnston, Chief Technology Officer

Greig Johnston

Vivien Buchan, Finance and Governance Director

Vivien Buchan

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