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How an Insights partnership created freedom to spend time with family

Key takeaways

Retention icon

Increased client base

Innovation icon

Better client results and retention

Agility icon

More time with family

About 3W Growth

3W Growth understands family businesses and the people who run them. The company helps develop both through clear, practical business coaching and mentoring. Whether a business wants to grow, prepare the next generation or simply run more effectively, 3W Growth is ready to help.

Darlington
Opening quote

“There’s a lot of systems out there, but the key reason we use Insights is that it’s sticky. People remember their colour and remember their colleagues’ colours quickly. With other systems, there’s more of a chance they might be put a drawer and forgotten, but the Insights system is memorable and people use it more after the workshop. This is important to smaller businesses who really need to feel that impact."

“Our clients prefer shorter workshops. We’ll do a team effectiveness workshop in 3.5 hours that a larger company might take two days to do. We've developed a quick module that’s just as impactful and that our clients appreciate because it keeps them free to manage their business.”

– David Williams, Founder 3W Growth



Closing quote

Background and objectives

When David and Helen Williams founded 3W Growth in 2016, their mission was clear. They understood business and people, and they wanted to use their coaching and mentoring skills to help grow both.

They brought strong experience with them. David had grown a family bakery from one employee to more than one hundred, supplying major UK supermarkets. Helen had built a career helping large financial institutions keep and develop their best talent.

After more than 20 years of long hours, they wanted more time with their family. They also wanted to share what they had learned about strategy, growth and people development with like-minded business owners. Most of all, they wanted the freedom to combine their strengths and take their careers in a new and rewarding direction.


A strategic solution

Before launching 3W Growth, the founders had seen firsthand how effectively Insights Discovery strengthened teams and had applied it to executive teams in large organisations and mid-size businesses.

They noticed that while many systems were quickly forgotten, Insights Discovery stayed top of mind. Participants easily remembered their own colour energies and their colleagues’ colour energies, and learners continued to apply them long after the workshop.

For smaller businesses seeking lasting impact, the staying power of Insights programmes was essential.

From the outset, Helen and David made the decision to base their services on a partnership with Insights, choosing Insights Discovery as the core of their offering.


Measurable outcomes

In a matter of years, 3W Growth transformed from a startup to an established player in their industry.

As well as providing an attractive roster of relevant programmes, Insights had a profound internal impact on their business.

3W Growth went from no clients to a full client roster that allowed for greater optimisation of internal resources and careful scaling to service their client community.

Today the founders have met their goal of empowering like-minded SMEs to succeed, leveraging Insights Discovery to help them build high-performing teams, win business and reduce turnover.

Most poignantly, Helen and David have more freedom to spend time with their family.

Green check icon

Increased client base

Green check icon

Better client results and retention

Green check icon

More time with family

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