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The V9 academy builds respect between players with Insights Discovery

Key takeaways

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Increased resilience

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Stronger team

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Better teamwork

About V9 Academy

V9 Academy, founded by England international and Leicester City striker Jamie Vardy, is a pioneering initiative designed to uncover non-league football talent and provide them with a pathway into the professional game.

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Insights Discovery connects people together in a more inclusive, thoughtful and empathetic way that allows bridges to be built. It increases understanding of different people in different scenarios and allows us to gel and become a cohesive unit.

– Head of Recruitment, V9 Academy

Anything that can give you an extra percent in a competitive sport is very important, and there’s no doubt that (Insights Discovery) can do that, because it gets you to know yourself a little more and get to know your team-mates a lot more.

– Coach, V9 Academy

As a player it’s always a lot easier to listen to someone talk about our strengths rather than weaknesses. Insights helped break down the barriers: the word weakness doesn’t mean you’re not good, it’s just an area where you can become better.

– Coach, V9 Academy

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Background and objectives

With only a small percentage of players likely to secure a contract, the programme is as much about personal development as it is about performance.

To support this mission, Vardy partnered with Insights to help players and coaches gain deeper self-awareness, build stronger relationships and develop the mindset needed to thrive under pressure, on and off the pitch.


Our strategic solution

Insights delivered a tailored Insights Discovery workshop on the first night of the five-day residential programme, attended by 42 players and eight coaches. The session focused on:

  • Understanding personality types through the Insights Discovery language of colour energies
  • Building self-awareness and emotional intelligence
  • Encouraging appreciation of differences to foster team cohesion

The workshop laid the foundation for accelerated bonding and communication throughout the week. Coaches also participated in the experience to ensure alignment and reinforce the importance of relationships in football.


Impact on behaviour

The impact was immediate. Players reported increased confidence, clarity and emotional control under pressure. Coaches noted improved communication and stronger team dynamics. Key outcomes included:

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Enhanced self-awareness and understanding of others

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Strengthened bonds between teammates and staff

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A shift toward a growth mindset and resilience

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Greater appreciation of teamwork as a driver of success

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