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Intellectual Property

Insights’ business is based on the development of the valuable intellectual property which is behind Insights’ unique learning and development solutions. Intellectual property (IP) and the rights in that property provide a basis for protecting Insights’ industry-leading ideas, designs, materials, information and branding; from software, profiles and the Insights Wheel to reports, data and product names.

Insights owns various types of intellectual property (copyright, trademarks, database rights, confidential information and know-how) and provides wide and effective use of its intellectual property to all people within the Insights organization and those with whom Insights engages. With so many people involved or engaging with Insights globally, Insights needs to ensure that the ownership, integrity and value of its intellectual property rights is not prejudiced.

Insights’ intellectual property rights are protected by various means including national laws, international treaties, non-disclosure agreements (also known as confidentiality agreements), employment contracts, consultancy contracts and international trade mark and domain name registrations.

This policy is supplementary to these protections and it is a condition of relevant contracts entered into by Insights that those who use and create Insights’ intellectual property will adhere to this policy. Any breach of the policy will be taken seriously and may result in appropriate legal action.

In simple terms, the protection of Insights’ intellectual property means that it is unlawful for anyone to use, copy or modify our intellectual property without permission. This extends to, for example, another person using a trade mark which is confusingly similar to one that belongs to Insights, or copying a significant part of copyright material.

Of course, in expecting others to respect Insights’ rights in its intellectual property, it is imperative that Insight's respect the rights of others in their own intellectual property.

Different countries’ laws vary on each type of intellectual property, but in essence the rights are broadly the same in most countries where Insights is active.

Creation & Ownership

Insights owns the rights in its existing intellectual property. We are also constantly developing new intellectual property and Insights continues to make a very substantial investment in intellectual property.

Insights carries on activities globally through group companies, partners and licensees, distributors and licensed practitioners and other third parties where appropriate. Intellectual property generated by any of them under the Insights brand belongs to Insights unless otherwise explicitly agreed in writing.

Product development by contacts can be allowed in principle provided this is agreed in advance on a case by case basis including clear agreement on IP ownership and commercial arrangements to reward development. The same conditions apply to customization and modification of IP. Copies of all such materials must be provided to Insights for review and approval prior to use with any other client, by any other member of the Insights Group or by any other duly authorised Licensees, Distributors, Licensed Practitioners or consultants.

Insights will retain the right to approve all materials for quality purposes and can instruct the withdrawal of any materials Insights deem unfit for purpose. Where formal agreement has not been reached in advance all rights, title and interest in all such newly developed or created materials shall be held by Insights.

INSIGHTS DISCOVERY and INSIGHTS' LEARNING SYSTEMS were originated by Andi and Andy Lothian.


The legitimate use of intellectual property rights owned by Insights by other parties is only acceptable under a licence or other written permission granted by Insights.

Insights’ intellectual property can be licensed for use to group companies, partners, licensed practitioners, client practitioners and clients. For further information see contact details below.


Insights has a zero tolerance policy towards intellectual property infringement. Examples of infringement include:

Unauthorized use of any of our trademarks (names or logos) or any mark which is similar, and therefore likely to mislead the public into thinking that the unauthorized user is somehow associated with Insights

Unauthorized use or copying of any of Insights materials protected by copyright, such as learning materials, profiles, software etc.

Disclosure of confidential information, business planning information and other information which is commercially sensitive or which is confidential between Insights and our clients.

Intellectual Property Security

Insights will ensure that appropriate security measures are taken against the creation, use and disclosure of valuable intellectual property without appropriate protection in place.

Ensuring intellectual property rights are secure means guaranteeing the confidentiality, protection, development and ownership of intellectual property, defined as follows:

Confidentiality means that only people who are authorised to use confidential information have access to it.

Protection means the legal protection necessary to safeguard ownership of intellectual property rights for Insights.

Development means that licensees should be able to use intellectual property owned by Insights for authorised purposes and develop that intellectual property for the benefit of Insights.

Ownership means that all intellectual property developed under a licence granted by Insights is properly reported so that Insights can take measures to secure the legal ownership of that intellectual property.

Security procedures include:

Non-disclosure agreements - any person or company who Insights wishes to provide valuable information to is required to sign a non-disclosure agreement.

Insights licences - all parties working with Insight's materials that are protected by copyright are required to enter into a license which provides that existing intellectual property owned by Insight's, and intellectual property developed in the course of the license, are owned by Insights.

Methods of disposal - paper documents containing valuable information should be shredded. Floppy disks and CD-ROMs should be physically destroyed when they are no longer required.


Insights will maintain an administrative procedure for handling all matters arising out of the policy and will maintain records of developments, licenses, non-disclosure agreements and potential infringements within the scope of this policy. Insights will implement the terms of this policy in employment contracts, non-disclosure agreements, licences and other contracts with third parties.

Intellectual Property of Others

As a responsible, professional business with a hard-earned reputation for business integrity, Insights will not tolerate any infringement of the intellectual property of others, any more than we would tolerate others infringing our intellectual property.

Copyright is owned by Insights Learning & Development Limited.

The contents of this website (including all website design, text, graphics, the selection and arrangement thereof and all software compilations, underlying source code, software and all other material) are protected by copyright owned by Insights or its content and technology providers except insofar as individually stated on any particular material or items.

You may view the site and download any part(s) of it to a personal computer (or other device which is capable of accessing the internet) for personal viewing for private purposes only but you are not permitted without our permission:

  • (a) to store it or any part of it other than for the purposes set out in this paragraph;
  • (b) print out copies except for your own viewing for private purposes or for the purposes of your business (other than re-publishing such material for commercial purposes); or
  • (c) reproduce, copy or transmit it (or any part of it) in any other way for any purpose or in any other medium. You are also not entitled to alter the content in any way.


All brand names, product names and titles used on this site are trademarks or trade names of their respective holders. No permission is given in respect of the use of any of the above and moreover any such use may constitute an infringement of the holders' rights.


Further Information

Legal and Operations Team

Insights Learning and Development Limited

Terra Nova

3 Explorer Road





Tel: +44 (0)1382 908050