Creativity is seeing what everyone else has seen, and thinking what no one else has thought - Albert Einstein
At a time when organisations are under pressure to be increasingly creative and innovative, it is no small irony that so little time is spent considering the human aspect of these closely related concepts.
From 'blue-sky thinking' to competitions to annual events, organisations try all sorts of approaches to encourage people to be more innovative and creative. Yet these initiatives are doomed to failure – or at the very least, mediocrity – unless time is spent understanding the human processes which underpin them.
Viewed through the lens of the Insights Discovery model, a person leading with any one of the primary colour energies can make a significant contribution to creativity and innovation, yet they will do it differently and in a unique way. Consequently, different techniques might be needed to help them access their own creativity and, to reference Einstein, see what everyone else has seen and yet think what no one else has thought.
The Insights Discovery model aside, it is important to ask whether some people are more creative and innovative than others? Yes, absolutely… but only in the same way that some people are better at playing sport, learning languages or doing mental arithmetic. While certain traits may be more desirable in supporting creativity and innovation (persistence or an ability to cope with ambiguity, for example) personality type in itself has no bearing on how creative or innovative a person may be.
When it comes to creativity and innovation the key to successfully engaging your people may well boil down to the following points:
For a leader seeking to foster creativity and innovation within their team, it's important that they facilitate each team member's personal style, in order to get the best from every person in the team. Only by appealing to the creative nature within each of the distinct colour energies can leaders make sure they are maximising the full creative potential of their entire team.