Sam Watts

Sam brings more than 20 years of experience in sales and senior management in marketing, business development and sales to Peak Performance. In the course of his career he has developed an understanding of the principles that are required to grow sales and profits. He communicates these principles with clarity and humour. His message is inherently credible. While employed by two different “traditional” companies that were facing flat markets and declining margins, Sam was the catalyst for implementing a business model that resulted in exponential sales growth and increased profits. He also employed a mentoring style of people management long before it was considered a good idea. Sam has a passion for teaching and developing people - and it shows. He is an internationally acclaimed speaker and his Insights Trainings have often been described as “thought provoking” and “full of practical ideas”. He has spoken frequently on Leadership, Sales Effectiveness, Strategy Development and Implementation and Creating Marketing Synergies. In seminars, he employs a questioning style that makes ample use of humour and props. This helps create an atmosphere that results in the generation of new ideas and the questioning of long held assumptions. Sam calls himself a “Compelling Communicator of the Obvious (CCO)” –although many of the principles and ideas that he advocates are anything but obvious to many.